๐Ÿšš Free shipping on orders above โ‚น499 ย |ย  Stone-ground at INA Market since 1985
INA Market, New Delhi

Forty Years of Flavour.

From a single stall in Old Delhi's most storied market, to kitchens across India โ€” the story of EarthSpice is the story of a family that never compromised on a single spice.

1985
Est. INA Market
New Delhi
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Old Delhi spice market
1985 The Beginning
Our Roots

It Started with a Promise to Never Compromise

In 1985, Durga Masala opened its first stall at INA Market โ€” New Delhi's legendary bazaar where diplomats, chefs, and home cooks have always come for the real thing. Our founder had a single conviction: that Indian cooking deserved spices of uncompromising quality.

"My grandmother used to say โ€” if your masala is honest, the dish doesn't need to try hard."

No fillers. No synthetic colours. No shortcuts. Every blend was crafted from whole spices, sourced directly from the farms and markets of origin โ€” Kashmiri chillies from Sopore, turmeric from Erode, black pepper from Wayanad, cardamom from Idukki.

Word spread the way it always does in Delhi โ€” through neighbourhoods, through families, through the simple act of one good cook telling another where to buy their masala. By 1990, the stall had become a destination.

The Place

Why INA Market Matters

INA stands for Indian National Army โ€” but for Delhi's cooks, it stands for something else entirely: the city's most serious spice destination, unchanged in its integrity for over seven decades.

70+
Years of Trading
INA Market has been the spice hub of South Delhi since the 1950s โ€” where professional chefs and home cooks shop side by side.
200+
Spice Varieties
The market stocks spices from every corner of India. We have our pick of the finest lot โ€” and we never stop at second-best.
40
Years of Our Presence
Four decades of a single family, the same stall, the same philosophy. Our regulars have become three generations deep.
The Journey

Forty Years, One Standard

1985
Durga Masala opens at INA Market
Our founder opens the first stall with 12 hand-blended masalas and a commitment to zero additives.
1992
Expanding the Range
Added 8 new blends including the now-famous Galouti Masala, developed after months of testing with Lucknowi kebab masters.
2000
Second Generation Takes Over
The founder's children take charge โ€” bringing modern hygiene standards while fiercely protecting traditional recipes.
2010
First Bulk Supply Contracts
Delhi's top hotel kitchens and restaurants begin sourcing exclusively from Durga Masala. Our Biryani Masala becomes a trade secret of 5-star kitchens.
2018
Direct-to-Consumer Beginnings
Started delivering to regular customers via WhatsApp โ€” the first step toward getting INA Market spices into homes across India.
2024
EarthSpice is Born
Durga Masala launches EarthSpice โ€” bringing four decades of craft online. The same blends, the same people, now available to every home in India.
How We Work

The Philosophy Behind Every Blend

We are not a factory. We are a craft operation that happens to have been refining its craft for forty years. Every spice is sourced from its region of origin. Every blend is made in small batches, roasted fresh, ground to order.

"A masala is only as good as the worst spice in it. We never let one bad ingredient through."

This is why we test every incoming lot. Why we reject shipments that don't meet our standard. Why our Galouti Masala still has real dried rose petals and real kewra โ€” not flavourings, not substitutes. The real thing, or nothing.

01
Source at Origin
Kashmiri Mirch from Sopore. Turmeric from Erode. Cardamom from Idukki. We don't buy from middlemen.
02
Small Batch Always
We grind what we'll sell in 30 days. Never months-old powder sitting in a warehouse.
03
Zero Additives
No artificial colour. No anti-caking agents. No fillers. Read our ingredient list โ€” it's just spices.
04
Family Recipes
Our blends are not guesswork. They are the result of four generations of refinement, written nowhere, held in memory.
40+
Years in Business
36
Products
0
Additives
1
Market. INA, Delhi.
Our Promise

What You Can Always Count On

๐ŸŒฟ
Only Real Ingredients
Every ingredient on our label is exactly what it says. No artificial colours. No preservatives. No fillers. Ever. We've never needed them in 40 years.
๐Ÿ”๏ธ
Sourced at Origin
We travel to the source โ€” the spice farms and mandis of Rajasthan, Kerala, Kashmir, and Tamil Nadu โ€” to select the finest lots ourselves.
๐Ÿค
Four Decades of Trust
Our original INA Market customers now send their grandchildren to buy from us. That continuity is our most guarded asset โ€” and our greatest honour.
Taste the Difference

Forty Years in the Making.
Delivered to Your Door.

The same masalas that Delhi's best home cooks and restaurants have trusted for generations โ€” now one click away.